Are you trying to make better decisions for your business and boost your value in the digital market? Google Analytics 4 can incredibly help you. If you do not know about this powerful tool, move with the flow of this blog post and find out how can you start your account and use this amazing tool.
What Actually Google Analytics 4 Is?
Google Analytics 4, simply GA4, is the latest version of Google Analytics that marketers use to boost traffic and analyze significant customer usage metrics. It is a powerful source that customers use to attain complete data throughout their journey. You can also say that the surplus data is accessible even after a customer has acquired it. Some experts call this latest version “complex of App & Web.” It came out in October 2020 and professionals made many changes in it. Google modified Google Analytics regarding customer behavior and privacy policy and this is also the reason for the GA4 launch. You can check the GA4 history in the below picture;
Importance of GA4
GA4 organizes the complete customer lane while considering numerous platforms. Likewise, it gives activation energy to machine learning and AI to deliver in-depth data understanding on how customers reach out to your app or website. Besides these significant points, GA4 also keeps an eye on the privacy of users. It follows the latest privacy regulations, including GDRP and CCPA. Simply put, marketers can get exceptional customer data by taking advantage of GA4’s AI-driven predictive analytics, privacy-first tracking, and cross-channel data measurement strategies.
What About Universal Analytics
Most people confuse two contrasting terms “Google Analytics 4 & Universal Analytics.” However, both are different from different angles.
| Universal Analytics | GA4 |
| Emphasized sessions | Emphasized users |
| Events are described via GTM | Events are described via Data Streams |
| Cookies-based tracking | Cookies-less tracking |
| Solid filters for data view | No filter options (internal traffic exceptional) |
| Configuration for customer goals | Easy activation of standard goals |
| Superfecila live analysis | Detailed live analysis |
| Simple ML analysis algorithms | Built-in ML analysis algorithms |
| Segmentation based | Audience based |
| Advanced filters for standard expressions | Simple table filters |
| Data storage for more than 14 months | Data storage for 2-14 months |
How to Set Up Google Analytics 4?
Moreover, Google Analytics setup is not a difficult task. However, you can complete your goal perfectly with this detailed guide. First and foremost, you read that Google Analytics 4 is for both applications and websites. Therefore, there is a need to set up a platform using two separate methods.
Create a GA4 Dashboard Today!
With an Existing GA Property
Step 1: In Google Analytics, move the cursor to the screen’s Lower Left Corner and click on “Admin”.
Step 2: Next, move to the “Account” option and choose one sub-option: Demo Account or My Website.
Step 3: Then, shift to the “Create Property” column and select the right Universal Analytics property that is active and gathering data from your website.
Step 4: In the same section, click the option “GA4 Setup Assistant”.
Step 5: Now, select the “Get Started” option on the screen that appears on the right side of the property column.
Step 6: Tick the option “Enable data collection using existing analytics.js and gtag.js tags”, if your site is already using the gtag.js tag.
Step 7: Now, click on “ Create Property.”
Error in Creating GAQ4 Property
You might face an issue at the last step of creating your GA4 property. It might be due to any of the following three reasons;
- The gtag.js tag is not supported by your website CMS.
- You might be using Goole Tag Manager.
- Your website contains analytics.js tags.
Create a New GA Account & GA4 Property
If you do not have an existing GA account, it is necessary to set up a complete platform for your business. Let’s uncover an installation guide in the form of a detailed Google Analytics demo.
Step 1: With your Google account, open the Google Analytics website (https://analytics.google.com/analytics/)
Step 2: Move your cursor to the ”Start Measuring” button and click on it.
Step 3: Enter the desired name of your account. It would be best if you enter your Company Name here. After providing your account name, click the “Next” option.
Step 4: Next, give your property name and also choose the “Currency” and “Reporting Time Zone” for your GA4 account. Again click on the “Next” button.
Step 5: You need to create a GA4 property with Universal Analytics Property. So, select “Show Advanced Options” on your screen.
Step 6: First, turn on the “Create a Universal Analytics Property”. Next, provide the URL for your website. Then, turn blue the “Create both a Google Analytics 4 and a Universal Analytics Property” option. Also, enable “Enhanced Measurement for Google analytics 4 Property.” You might select the second option “Create Universal Property Only” according to your plans. Once you fill in all the requirements, click on the “Next” button.
Step 7: Now, Google Analytics will ask you some questions to understand your business. Select the right options and click on “Create” to produce your GA4 property on a new account.
Step 8: Carefully read all the Google Analytics Terms of Services and Blue Tick all the buttons.
Step 9: After understanding a detailed guide, click on “I Accept.”
Step 10: Once you accept the terms of service, Google Analytics will bring you to the “Web Stream Details” screen. Now, you can see the Measurement ID in the top right corner of the screen.
Great! You Have Successfully Set up Your GA4 Account with Google Universal Analytics Property!
Benefits of Google Analytics 4
We have installed GA 4 with the help of this Google Analytics 4 training. Surprisingly, this beneficial tool can nourish you with different advantages. It entertains users in the following directions;
- A plethora of parameters
- Simplified goals and events set up
- Boosted user engagement analysis
- Improved customer journey tracking
- Enhanced visualizations and reporting
- More powerful audiences for your ad campaigns
- Extraordinary intelligent user privacy and tracking features
Using Google Analytics 4
Using Google Analytics for beginners can be a challenging task but it can enrich your insights in an incredible way. Before we move towards the methods of its use, let us clear a confusion. How much is Google Analytics cost? Google Analytics is free of cost and anyone can use this wonderful tool to fulfill his business dreams. We can use Google Analytics 4 using the following ways;
1. Try the New Search Bar
GA4 has a feature of Search Bar where you can find data more than ever. You can get prompt answers to your particular queries, such as the number of users this month vs last month. The more you will search, the more you will understand how to use the dashboard of GA4.
2. Do Working on New Dashboard
Once you open the GA 4 dashboard, it looks familiar to the last one. But there are many alterations in it if you focus more attentively. Google has changed the position of many reports in this new version. You can see the detailed picture below;
3. Scrutinise The Reports Dashboard
. Using this icon, you can explore the reports dashboard and check the snapshots of different reports. The reports you were using in the previous version may look a little bit different but are on the same page. 
Your screen may look different according to your business and reports nature.
Moreover, the only thing that you cannot see on this page is how many people viewed a specific page. To explore this report, click on the “Engagement” option on the left side and then see the “Views by page title and screen class” chart on the right side of your screen.
4. Customizing Your Reports Snapshot
GA4 allows you to customize report snapshots according to your priorities. This new feature of GA4 shifts you to a more comfortable environment where you can work with an open mind. To do so, you can follow the below steps;
Step 1: At the bottom of the left navigation bar, choose the “Libraray” option. If the option is not showing on your screen, you need Admin Access. First, get access and move to the next step.
Step 2: Scroll down the Report Table displaying on your screen and click the “Create a new report” option. Then, click on “Create an Overview Report”. Following this, enter your data source to pass through Creating the Report process.
. It will allow you to drag and drop the section according to your choice. You can also delete and add a card by using the X icon and +Add Cards, respectively. 5. Launch a New Event
By creating new events, you can manage things more perfectly. With the help of new events, you can track everything going on with your website. Create a new event using the below steps;
Step 1: First click on “Configure” and then “Events” to create a new one.
Step 2: Move your cursor to the “Create Event” option and click on it.
Step 3: Now tap on Create.
Step 4: Next, enter the name of your report, such as “US visitors from social”.
Step 5: Shift your attention to the “Matching Conditions” field and give you existing events.
Step 6: If there is no need to change the parameters, click on “copy parameters from the source event.”
Step 7: Now, mention changes or modifications you want to see in your new event.
6. Check the Suggested Audiences
In GA4, you can see the section for suggested audiences. You can use this information to boost your customer base or enter into new markets. Google uses the provided information and drags the original audience to your website. You can check the reports of this data also. Click on the “Audiences” option displayed under “Libraray.” In the list of “Build a New Audience”, you can explore suggested audiences.
Quick Tips to Get Benefit of GA4
- Explore the hidden details
- Choose your favorite graphs
- Make the reporting UI work for you
- Dive deeper with Secary Dimensions
- View event details or parameter vondalues in real-time reporting
Automate Your Google Analytics Reporting Today Using GA4!
Conclusion
Google Analytics 4 is a fantastic option to elevate your business in the highly competitive market. It provides various benefits, such as equipping more customer data after the primary acquisition, and unifying cross-platform data. Similarly, it provides reports about engagement, monetization, and retention. GA4 is also unique because it enables users to access ML insights and data science assessments. By considering its unlimited benefits, you must create a GA4 account to get quick and reliable access to customer data.
FAQs
How do you set up Google Analytics 4?
Setting up Google Analytics demands a detailed guide that we have mentioned in this blog post. You only need to open the Google Analytics website and follow our mentioned steps to meet your desires. Explore our guide and bring your business to the highest level.
Is it hard to set up GA4?
For a beginner, it might be hard to set up GA4. If you have roots in the same field, you can easily set up your account by using our comprehensive guide. Just open the website “Google Analytics” and set up your GA4 account.
Does GA4 affect SEO?
SEO (Search Engine Optimization) plays an important role in the marketing of your business. If you make a complex of SEO and GA4, you can get better results. GA4 helps to determine whether your marketing strategy is working or not. Simply put, it provides you with insights into your SEO strategies and implementation techniques.
How to check organic traffic in GA4?
GA4 provides you with a detailed report of your business website. You can use it for identifying or checking the organic traffic on your website. And marketers can do so by clicking on the “Traffic Acquisition report” option. Here, the screen will display two charts. The left one describes the Users by Session default channel group over time, while the right one shows Users by Session default channel group.
What are the disadvantages of GA4?
The only disadvantage that can raise a problem for marketers is that it does not allow you to transfer your data from Universal Analytics to GA4. Universal Analytics is also going to stop gathering data from user interactions in July 2023. So, the data collected in Universal Analytics will also not appear in GA4.
