WEB SERVICES

Social Media Marketing Basics

How's your organic traffic? Are you getting less engagement? Let tecbpo Internet Marketing Agency's growth-driven social media advertising solve your social media marketing problems.

Using social media data, we analyze demographics, customer preferences, and pain points to craft a social media advertising campaign that delivers unparalleled results!

Modern marketing can't build a loyal and highly engaged customer base when it comes to the digital age. Identifying people where they are at, no matter where they are will lead to a better return on investment (ROI) and a better chance of reaching more clients. Social media advertising can help your brand's visibility more than any other strategy in the world. It provides lucrative opportunities to attract leads, nurture them, and turn them into paying customers.

Social Media Marketing: How Is It Different From Advertising?

Unpaid marketing is social media. Your brand can be promoted for free without spending a dime. It's all about building your brand on social media to get people engaging with you.

On the other hand, paid social advertising focuses on optimizing social media ads for better reach and ROI. It is very important to advertise on social media channels in order to reach customers who are looking for the products that you are trading at the present time.

There's no conflict between PPC and social media. That means, if you want the best results, you should use social media for marketing and advertising.

Get more results by paying for social media

Establish Your Business as a Topical Authority and Industry Leader

With social media, businesses are more accessible, so competition is higher. You'll get social media ads that hook your target leads' attention throughout your marketing funnel when you work with our social advertising agency.

The tecbpo Internet Marketing Agency specializes in conversion-centric social media advertising. Ad budgets and audience targeting can be customized for the maximum effect of your social media campaign.

Use our social media company to learn how to target businesses with unmet needs.

Why you need social media ads

You can’t predict what’s going to happen on social media. In recent years, new social network ad channels have emerged, and consumers’ buying patterns and expectations have changed dramatically. Social media ads alone won’t cut it anymore.

A great way to monetize social media is with paid ads, which you can use for a variety of niches and will increase your conversions, retention and acquisition rates. Marketing Experiments says Facebook ads can boost conversion rates by 300 per cent.

These reasons will keep you on top of your social media paid campaigns:

I'm gonna increase my followers

Facebook ads let you target specific audiences and get to new markets fast. A gaming company reached 291,138 people and acquired new Facebook friends, Instagram followers, and Twitter followers with our social media advertising services.

Posts that boost organic traffic

Don’t have a lot of money? Boost your organic posts with social media ads. Your top-performing content will be promoted using social media ads, putting you in front of the right people.

Posts that boost organic traffic

You can double conversion rates and reduce marketing costs by a third with social media. Our social media advertising campaign for a fitness center generated $143,319.92 in website conversion value in six months, at an average cost per click of $8.03.

You’ll get more views and clicks

Social media is more popular because it allows users to interact with their favourite brands in a fun and easy way. A leading advisory firm generated 41,074 clicks and 625,932 impressions in just ten months on Facebook and Twitter.

Make sure you’re getting qualified leads

If you’re targeting leads, social ad landing pages can be optimized for remarketing to those who didn’t convert. You can split your campaigns by age, profession, or gender with a cohesive social networking ads strategy, capturing qualified leads and bringing them into your sales funnel.

Learn what’s working

What social network ads got the most impressions? Is your landing page for social media ads working? By tracking clicks, visits, and comments, you can gauge the effectiveness of your social media advertising.

Don't buy something you don't understand

Would you mind telling me what you can do to help a customer? Businesses can leverage laser-focused social media advertising to highlight the USPs of their products and services, and use compelling calls-to-action (CTAs) to motivate customers to take action.

Boost sales direct

If It’s easier and more profitable to launch time-sensitive offers through social advertising, whether you’re launching a new collection to past customers or running seasonal sales. You can influence shoppers’ buying decisions and boost sales with paid social media campaigns.

Don’t waste your money

Getting data in real-time and setting a realistic social media budget is one of the biggest advantages of social media advertising. We managed Facebook ads for an eCommerce store and produced 170K in revenue in 28 days with roughly $8,000 in ad spend.

An agency that drives results with social media

Adverting on social media can be tricky, especially if you don’t have the right expertise, knowledge, and skills to develop, implement, monitor, and optimize paid campaigns.

Got a question about social ads? Check out these reputable social media ad agencies.

It’s hard to keep up with social media, especially when it changes so often. tecbpo Internet Marketing Agency is your partner. We’ve been doing social media advertising for local businesses, multi-location firms, enterprises & franchises since 2005.

Advertise on social media with these platforms

According to global social media stats, the average online user visits six different social media platforms per month and spends about 2.5 hours a day on social media. As a business, there are a lot of social media platforms available today, combined with your customers’ limited use of social media, so you have to choose the right one to advertise your business.

A lot of marketers don’t consult social media advertising companies or do research before riding the trend. Due to that, they invest in channels that aren’t right for their niche and don’t deliver results.

tecbpo helps you figure out the best social networks for your business type to make sure the amount of new business you get is over and above the number of resources you put into your social media ads.

Using Social Media for Different Business Niches:

Advertising on Facebook

With the various types of social media advertising available today, such as image ads, videos, polls, and carousel ads, it is possible to generate interest in your brand and convert prospects into customers. Businesses that want to micro-target their exact audiences and get immediate results should consider Facebook ad management. Getting sales from Facebook ads is easy. They’re usually approved within 24 hours.

We can help you with Facebook ads:

During your kickoff meeting, our Facebook ad firm discusses the goals of your Facebook advertising campaign and guides the development of your Facebook ad strategy. We launch a Facebook ad campaign based on your specific targeting needs after we’ve settled your Facebook advertising needs. Facebook Pixels allow you to track what visitors do when they see your ads. That’s part of our Facebook ad management service.

Advertising on Instagram

Facebook and Instagram have almost as server users like each other. When it comes to attracting fans and increasing engagement, Instagram advertising is very similar to Facebook advertising. You can grow your Instagram audience with sponsored content and creative advertising. Your Instagram advertising campaign can be integrated with Facebook Ads Manager to get a wide range of targeting options and optimization options that help you manage your ads.

We can help you advertise on Instagram:

Instagram Insights is a tool we use to find out how your content performs and what activity is happening on your profile. Next, we make a campaign that makes your brand look good on Instagram. Your aim (e.g., brand awareness, app installs, store traffic, etc.) is assessed, then we determine your ad budget and schedule, then select the Instagram ad format that’s right for you.

Advertising on Twitter

Would you be interested in advertising on Twitter to get more traffic and conversions? A Twitter ad campaign is a great way to drive brand awareness and promote products for immediate sales, especially for businesses involved in e-commerce. To get business results, Twitter advertising companies experiment with different Twitter ad campaigns, such as sponsored tweets, promoted accounts, sponsored trends, and sponsored moments.

We can help you advertise on Twitter:

We’ll set up your Twitter advertising account, find out what your Twitter advertising objective is (i.e., reach, website clicks, app re-engagement, etc. ), and set up your ad groups and bidding strategy. We will make sure your Twitter campaign is successful after narrowing down audience targeting settings, choosing your ad placement, and creating an engaging copy.

LinkedIn marketing

It is worth the while for those who are marketing to businesses (B2B) to advertise on LinkedIn, as LinkedIn allows for the most ROI. C-suites and industry experts are your target market, so LinkedIn advertising might be for you. With a robust audience and market data, as well as multiple ad formats like sponsored content, text ads, sponsored emails, and dynamic ads, advertising on LinkedIn gives you a level of targeting accuracy that none of the other social media platforms can match.

Let’s help with your LinkedIn ads:

We Find a LinkedIn advertising company that gets results and partners with them. With this service, our objective is for you to find your ideal clients and bring them closer to converting them into sales. We narrow your targeting with industry-specific variables, such as company name, industry, and job function, and create compelling ads with a clear call to action.

LinkedIn marketing

It is worth the while for those who are marketing to businesses (B2B) to advertise on LinkedIn, as LinkedIn allows for the most ROI. C-suites and industry experts are your target market, so LinkedIn advertising might be for you. With a robust audience and market data, as well as multiple ad formats like sponsored content, text ads, sponsored emails, and dynamic ads, advertising on LinkedIn gives you a level of targeting accuracy that none of the other social media platforms can match.

Let’s help with your LinkedIn ads:

We Find a LinkedIn advertising company that gets results and partners with them. With this service, our objective is for you to find your ideal clients and bring them closer to converting them into sales. We narrow your targeting with industry-specific variables, such as company name, industry, and job function, and create compelling ads with a clear call to action.

Social Media Marketing Services

Supercharge Your SMM Campaigns and Drive More Sales

What do social media ads cost?

When compared to traditional advertising methods such as print, television, and product placement, social media advertising has a relatively low cost of promoting your product. Still, some companies don’t understand how to price social media advertising for businesses, so they are hesitant to invest in it.

Facebook advertising budgets, Instagram advertising budgets, Twitter advertising budgets, and other social media advertising budgets are based on several factors, including:

  • What’s the day of the week
  • The place
  • The season
  • Demographics of the audience
  • The time of day
  • It’s a niche thing
  • Quality and relevance of social media ads

Facebook advertising companies, for example, that handle Facebook ads for apparel brands ($0.45 average CPC), travel and hospitality ($0.63), or retail ($0.70) could expect lower CPCs than those working in finance ($3.77), consumer services ($3.08) or B2B ($2.52).

Would you consider advertising on social media? Come talk to me about paid social media and Facebook ads! Here’s what businesses are spending on social media.

What do social media ads cost?

Cost of Facebook Ads

Various industries have different Facebook ad rates. The average cost of running a Facebook ad campaign is around $5 per day. It’s going to cost you $111.11 to advertise on Facebook.

Cost of Twitter Ads

Depending on how you advertise on Twitter, it costs more or less. Twitter ads cost between $0.50 – $2.00 for every first action, like a click, a reply or a retweet. Followers cost $2.50 – $4.00 per promoted account.

Cost of Instagram Ads

Instagram advertising isn’t as cheap as Facebook advertising. A click on Instagram costs about $0.60 – $2.00. Click-through rates are about 22% on Instagram.

Advertise on LinkedIn for cheap

Your campaign goals influence how much you spend on LinkedIn. LinkedIn advertising costs start at $10 a day for each campaign with a 0.22 per cent CTR. Calculate your savings.

TikTok ads cost

Advertise on TikTok for $10 per CPM (cost per mile or cost per 1,000 views) and the price will vary depending on the length and format of your ad. Reach out to our social advertising agency if you want to maximize your TikTok ads.

Cost of Pinterest ads

The average cost per 1,000 impressions of Pinterest advertising is $2.00 – $5.00. In comparison, driving website traffic and engagement costs $0.10 – $1.50 per engagement.

End-To-End Business Process Outsourcing Services

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